[광고학] 최근에 급성장하고 있는 모바일 광고시장에 대하여 현재 상황과 앞으로의 성장방향, 광고 유형, 그리고 모바일 광고의 이점과 문제점에 대하여 정리하시오.

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최근에 급성장하고 있는 모바일 광고시장에 대하여 현재 상황과 앞으로의 성장방향, 광고 유형, 그리고 모바일 광고의 이점과 문제점에 대하여 정리하시오.


모바일 광고 시장의 전망 및 동향 (2014년도 자료 / 정의와 유형만 참고해주세요)

https://portal.kocca.kr/portal/bbs/view/B0000204/1936735.do?searchCnd=&searchWrd=&cateTp1=&cateTp2=&useAt=&menuNo=200247&catego

 

모바일광고, 방송광고 추월지상파TV 광고매출 급감

https://www.mediaus.co.kr/news/articleView.html?idxno=201779

 

<20206> 모바일 광고집행 현황
(페이지 내 “20206월 모바일 인터넷 노출형 광고 현황_배포용클릭해주세요)

https://blog.naver.com/researchad/222044944870\

 

모바일 광고 시장 전개와 향후 전망 ITFIND

http://www.itfind.or.kr/WZIN/jugidong/1487/file58982-148702.pdf

 

[모바일 마케팅 PLUS]02_한 눈에 보는 모바일 광고 유형

https://everyplus.tistory.com/m/entry/%EB%AA%A8%EB%B0%94%EC

 

모바일 광고의 종류

https://www.ironsrc.com/ko/blog/mobile-dictionary-part-2/

 

최적의 모바일 광고 포맷 / 장점 위주로 참고해주세요

https://blog.branch.io/ko/what-are-the-best-mobile-ad-formats/

 

모바일 광고의 문제점과 활성화 방안에 관한 연구
(페이지 내 무료원문 원문보기버튼 클릭해주세요)

"4장 사례 분석 결과 - 각 사례의 위험"을 문제점으로 활용하시면 좋을 듯합니다.

https://academic.naver.com/article.naver?doc_id=12501830

 

스마트 시대의 모바일 광고 전망.pdf

https://itreport.tistory.com/attachment/cfile25.uf@12667A4D4E321A492D454A.pdf

 

[협회 발간 자료]온라인광고 시장 분석 및 전망 2019

(페이지 하단의 “2019_온라인광고 시장분석 및 전망_배포용.pdf” 클릭해주세요)

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