[광고학] 광고의 목적에 따라, 즉 무엇을 광고의 대상으로 하느냐에 따라 6가지로 분류할 수 있습니다. 6가지에 대한 개념을 제시하고, 이 중 3가지를 선택한 후 이와 관련된 최근 광고의 사례를

<!--[data-hwpjson]{ "documentPr": { "di": "", "dp": { "dn": "test.hwp", "ta": 1, "d1": 5, "d2": 1, "dv": 0, "dr": 1, "do": 1, "vj": "1.1", "an": "Hancom Office Hangul", "av": "11, 0, 0, 2129", "ao": "WIN", "ab": "32", "ar": "LE", "as": "Windows_8" }, "dis": false, "ds": { "ti": "", "la": "ko", "cr": "", "su": "", "de": "", "cd": "2021-12-02T21:30:56.290Z", "md": "1601-01-01T09:00:00.000Z", "pd": "1601-01-01T09:00:00.000Z", "ke": "" } }, "dh": { "do": { "pa": 1, "fo": 1, "en": 1, "pi": 1, "tb": 1, "eq": 1 }, "fo": [ ], "cd": { "tp": 0, "lc": { "af": false, "ui": false, "fu": false, "dn": false, "ul": false, "el": false, "at": false, "tq": false, "da": false, "dw": false, "dj": false, "bc": false, "bu": false, "al": false, "ab": false, "ap": false, "an": false, "aa": false, "ds": false, "de": false, "as": false, "cp": false, "ao": false, "et": false, "ay": false, "am": false, "a1": false, "bt": false, "av": false, "dh": false, "dp": false, "d1": false, "mf": false, "bl": false, "ag": false, "dg": false, "ae": false, "df": false, "do": false, "dl": false, "di": false, "d2": false, "d3": false, "ob": false, "d4": false, "ev": false, "d5": false, "d6": false, "a2": false, "dc": false } }, "ld": { "pa": "", "pi": true, "fo": false } }, "bf": { "01D7E778754077D000000065": { "id": 1, "td": false, "sh": false, "st": 0, "sc": 0, "si": false, "bt": 0, "bi": false, "cl": 0, "bc": false, "lt": 0, "lw": 0, "lc": 0, "rt": 0, "rw": 0, "rc": 0, "tt": 0, "tw": 0, "tc": 0, "bbt": 0, "bbw": 0, "bbc": 0, "dt": 1, "dw": 0, "dc": 0, "fi": { } }, "01D7E778754077D000000066": { "id": 2, "td": false, "sh": false, "st": 0, "sc": 0, "si": false, "bt": 0, "bi": false, "cl": 0, "bc": false, "lt": 0, "lw": 0, "lc": 11066613, "rt": 0, "rw": 0, "rc": 11066613, "tt": 0, "tw": 0, "tc": 11066613, "bbt": 0, "bbw": 0, "bbc": 11066613, "dt": 1, "dw": 0, "dc": 0, "fi": { } }, "01D7E778754077D000000067": { "id": 3, "td": false, "sh": false, "st": 0, "sc": 0, "si": false, "bt": 0, "bi": false, "cl": 0, "bc": false, "lt": 0, "lw": 0, "lc": 0, "rt": 0, "rw": 0, "rc": 0, "tt": 0, "tw": 0, "tc": 0, "bbt": 0, "bbw": 0, "bbc": 0, "dt": 1, "dw": 0, "dc": 0, "fi": { "wb": { "fc": 4294967295, "hc": 0, "al": 0, "hs": -1 } } }, "01D7E778754077D000000068": { "id": 4, "td": false, "sh": false, "st": 0, "sc": 0, "si": false, "bt": 0, "bi": false, "cl": 0, "bc": false, "lt": 1, "lw": 1, "lc": 0, "rt": 1, "rw": 1, "rc": 0, "tt": 1, "tw": 1, "tc": 0, "bbt": 1, "bbw": 1, "bbc": 0, "dt": 1, "dw": 0, "dc": 0, "fi": { } }, "01D7E778754077D000000069": { "id": 5, "td": false, "sh": false, "st": 0, "sc": 0, "si": false, "bt": 0, "bi": false, "cl": 0, "bc": false, "lt": 0, "lw": 0, "lc": 0, "rt": 0, "rw": 0, "rc": 0, "tt": 0, "tw": 0, "tc": 0, "bbt": 0, "bbw": 0, "bbc": 0, "dt": 1, "dw": 0, "dc": 0, "fi": { "wb": { "fc": 12632256, "hc": 0, "al": 0, "hs": -1 } } } }, "cp": { "01D7E778754077D00000006A": { "id": 0, "he": 1000, "tc": 0, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000065", "f1": "한컴바탕", "t1": 1, "f2": "한컴바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "한컴바탕", "t4": 1, "f5": "한컴바탕", "t5": 1, "f6": "한컴바탕", "t6": 1, "f7": "한컴바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D00000006B": { "id": 1, "he": 1200, "tc": 0, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "함초롬바탕", "t1": 1, "f2": "함초롬바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "함초롬바탕", "t4": 1, "f5": "함초롬바탕", "t5": 1, "f6": "함초롬바탕", "t6": 1, "f7": "함초롬바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D00000006C": { "id": 2, "he": 300, "tc": 16777215, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "한컴바탕", "t1": 1, "f2": "한컴바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "한컴바탕", "t4": 1, "f5": "한컴바탕", "t5": 1, "f6": "한컴바탕", "t6": 1, "f7": "한컴바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D00000006D": { "id": 3, "he": 2700, "tc": 0, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "한컴 윤고딕 760", "t1": 1, "f2": "한컴 윤고딕 760", "t2": 1, "f3": "한컴 윤고딕 760", "t3": 1, "f4": "한컴 윤고딕 760", "t4": 1, "f5": "한컴 윤고딕 760", "t5": 1, "f6": "한컴 윤고딕 760", "t6": 1, "f7": "한컴 윤고딕 760", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": true, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D00000006E": { "id": 4, "he": 2600, "tc": 16041525, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "HY헤드라인M", "t1": 1, "f2": "HY헤드라인M", "t2": 1, "f3": "HY헤드라인M", "t3": 1, "f4": "HY헤드라인M", "t4": 1, "f5": "HY헤드라인M", "t5": 1, "f6": "HY헤드라인M", "t6": 1, "f7": "HY헤드라인M", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D00000006F": { "id": 5, "he": 2400, "tc": 11889992, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "함초롬바탕", "t1": 1, "f2": "함초롬바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "함초롬바탕", "t4": 1, "f5": "함초롬바탕", "t5": 1, "f6": "함초롬바탕", "t6": 1, "f7": "함초롬바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": true, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D000000070": { "id": 6, "he": 1000, "tc": 0, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "한컴돋움", "t1": 1, "f2": "한컴돋움", "t2": 1, "f3": "한컴돋움", "t3": 1, "f4": "한컴돋움", "t4": 1, "f5": "한컴돋움", "t5": 1, "f6": "한컴돋움", "t6": 1, "f7": "한컴돋움", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D000000071": { "id": 7, "he": 1200, "tc": 0, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "한컴 윤고딕 760", "t1": 1, "f2": "한컴 윤고딕 760", "t2": 1, "f3": "한컴 윤고딕 760", "t3": 1, "f4": "한컴 윤고딕 760", "t4": 1, "f5": "한컴 윤고딕 760", "t5": 1, "f6": "한컴 윤고딕 760", "t6": 1, "f7": "한컴 윤고딕 760", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": true, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D000000072": { "id": 8, "he": 1000, "tc": 0, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "한컴바탕", "t1": 1, "f2": "한컴바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "한컴바탕", "t4": 1, "f5": "한컴바탕", "t5": 1, "f6": "한컴바탕", "t6": 1, "f7": "한컴바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D000000073": { "id": 9, "he": 1200, "tc": 16711680, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "함초롬바탕", "t1": 1, "f2": "함초롬바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "함초롬바탕", "t4": 1, "f5": "함초롬바탕", "t5": 1, "f6": "함초롬바탕", "t6": 1, "f7": "함초롬바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 1, "us": 1, "uc": 16711680, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D000000074": { "id": 10, "he": 1200, "tc": 8388736, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "함초롬바탕", "t1": 1, "f2": "함초롬바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "함초롬바탕", "t4": 1, "f5": "함초롬바탕", "t5": 1, "f6": "함초롬바탕", "t6": 1, "f7": "함초롬바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 1, "us": 1, "uc": 8388736, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false }, "01D7E778754077D000000075": { "id": 11, "he": 1000, "tc": 0, "sc": 4294967295, "uf": false, "uk": false, "sm": 0, "bf": "01D7E778754077D000000067", "f1": "한컴바탕", "t1": 1, "f2": "한컴바탕", "t2": 1, "f3": "함초롬바탕", "t3": 1, "f4": "한컴바탕", "t4": 1, "f5": "한컴바탕", "t5": 1, "f6": "한컴바탕", "t6": 1, "f7": "한컴바탕", "t7": 1, "r1": 100, "r2": 100, "r3": 100, "r4": 100, "r5": 100, "r6": 100, "r7": 100, "s1": 0, "s2": 0, "s3": 0, "s4": 0, "s5": 0, "s6": 0, "s7": 0, "e1": 100, "e2": 100, "e3": 100, "e4": 100, "e5": 100, "e6": 100, "e7": 100, "o1": 0, "o2": 0, "o3": 0, "o4": 0, "o5": 0, "o6": 0, "o7": 0, "it": false, "bo": false, "ut": 0, "us": 1, "uc": 0, "st": false, "ss": 1, "so": 0, "ot": 0, "ht": 0, "hc": 0, "hx": 0, "hy": 0, "em": false, "en": false, "su": false, "sb": false } }, "tp": { "01D7E778754077D000000076": { "id": 0, "al": false, "ar": false, "tp": [ ] }, "01D7E778754077D000000077": { "id": 1, "al": false, "ar": false, "tp": [ { "po": 116748, "ty": 0, "le": 0 }, { "po": 117540, "ty": 0, "le": 0 } ] }, "01D7E778754077D000000078": { "id": 2, "al": false, "ar": true, "tp": [ ] }, "01D7E778754077D000000079": { "id": 3, "al": false, "ar": false, "tp": [ { "po": 31752, "ty": 0, "le": 0 } ] } }, "nu": { "01D7E77875409EE00000007A": { "id": 1, "sn": 0, "ph": [ { "le": 1, "al": 0, "ui": true, "ai": true, "wa": 0, "tt": 0, "to": 50, "cp": "", "uf": 0, "st": 1, "sf": "^1." }, { "le": 2, "al": 0, "ui": true, "ai": true, "wa": 0, "tt": 0, "to": 50, "cp": "", "uf": 8, "st": 1, "sf": "^2." }, { "le": 3, "al": 0, "ui": true, "ai": true, "wa": 0, "tt": 0, "to": 50, "cp": "", "uf": 0, "st": 1, "sf": "^3)" }, { "le": 4, "al": 0, "ui": true, "ai": true, "wa": 0, "tt": 0, "to": 50, "cp": "", "uf": 8, "st": 1, "sf": "^4)" }, { "le": 5, "al": 0, "ui": true, "ai": true, "wa": 0, "tt": 0, "to": 50, "cp": "", "uf": 0, "st": 1, "sf": "(^5)" }, { "le": 6, "al": 0, "ui": true, "ai": true, "wa": 0, "tt": 0, "to": 50, "cp": "", "uf": 8, "st": 1, "sf": "(^6)" }, { "le": 7, "al": 0, "ui": true, "ai": true, "wa": 0, "tt": 0, "to": 50, "cp": "", "uf": 1, "st": 1, "sf": "^7" }, { "le": 8, "al": 0, "ui": false, "ai": false, "wa": 0, "tt": 0, "to": 0, "cp": "01D7E778754077D00000006A", "uf": 0, "st": 1, "sf": "" }, { "le": 9, "al": 0, "ui": false, "ai": false, "wa": 0, "tt": 0, "to": 0, "cp": "01D7E778754077D00000006A", "uf": 0, "st": 1, "sf": "" }, { "le": 10, "al": 0, "ui": false, "ai": false, "wa": 0, "tt": 0, "to": 0, "cp": "01D7E778754077D00000006A", "uf": 0, "st": 1, "sf": "" } ] } }, "bu": { }, "pp": { "01D7E77875409EE00000007B": { "id": 0, "ah": 3, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000076", "kb": 0, "kn": false, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 160, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE00000007C": { "id": 1, "ah": 0, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000076", "kb": 0, "kn": true, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 160, "bf": "01D7E778754077D000000065", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE00000007D": { "id": 2, "ah": 3, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000076", "kb": 0, "kn": false, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 130, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE00000007E": { "id": 3, "ah": 1, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000076", "kb": 0, "kn": false, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 130, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE00000007F": { "id": 4, "ah": 0, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000076", "kb": 0, "kn": true, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 130, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE000000080": { "id": 5, "ah": 1, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000077", "kb": 0, "kn": false, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 160, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE000000081": { "id": 6, "ah": 0, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000077", "kb": 0, "kn": true, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 160, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE000000082": { "id": 7, "ah": 2, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000076", "kb": 0, "kn": false, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 130, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE000000083": { "id": 8, "ah": 3, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000078", "kb": 0, "kn": true, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 160, "bf": "01D7E778754077D000000069", "bl": 283, "br": 283, "bt": 283, "bb": 283, "bc": false, "bi": true }, "01D7E77875409EE000000084": { "id": 9, "ah": 1, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000079", "kb": 0, "kn": false, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 160, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false }, "01D7E77875409EE000000085": { "id": 10, "ah": 0, "av": 0, "ht": 0, "hi": "", "hl": 0, "tp": "01D7E778754077D000000076", "kb": 0, "kn": true, "ko": false, "kk": false, "kl": false, "kp": false, "kw": 0, "co": 0, "fl": false, "st": true, "sl": false, "ae": false, "aa": false, "mi": 0, "ml": 0, "mr": 0, "mp": 0, "mn": 0, "lt": 0, "lv": 160, "bf": "01D7E778754077D000000067", "bl": 0, "br": 0, "bt": 0, "bb": 0, "bc": false, "bi": false } }, "st": { "01D7E77875409EE000000086": { "id": 0, "ty": 0, "na": "바탕글", "en": "Normal", "pp": "01D7E77875409EE000000085", "cp": "01D7E778754077D000000075", "ns": "01D7E77875409EE000000086", "li": 1042, "lf": false } }, "mp": { }, "ro": { "hp": "01D7E778754077D000000022", "01D7E778754077D000000022": { "np": "01D7E778754077D000000023", "id": 0, "pp": "01D7E77875409EE000000084", "si": "01D7E77875409EE000000086", "bf": 3, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 2, "ci": 1936024420, "co": "01D7E778754077D00000000C" } , { "cc": 2, "ci": 1668246628, "co": "01D7E778754077D00000000D" } , { "cc": 21, "ci": 1885826672, "co": "01D7E778754077D00000000E" } , { "cc": 11, "ci": 1735618336, "co": "01D7E778754077D00000000F" } , { "cc": 16, "ci": 1718579060, "co": "01D7E778754077D000000011" } , { "cc": 11, "ci": 1735618336, "co": "01D7E778754077D000000012" } , { "cc": 16, "ci": 1751474532, "co": "01D7E778754077D000000015" } , { "t": "광고란 무엇인가" } ] } ] }, "01D7E778754077D000000023": { "np": "01D7E778754077D000000025", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 3, "ci": 627600491, "co": "01D7E778754077D000000017" } ] } , { "cp": "01D7E778754077D000000073", "ch": [ { "t": "https://psyatreion.tistory.com/46" } ] } , { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 4, "ci": 6843499, "co": "01D7E778754077D000000024" } , { "t": "" } ] } ] }, "01D7E778754077D000000025": { "np": "01D7E778754077D000000026", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "" } ] } ] }, "01D7E778754077D000000026": { "np": "01D7E778754077D000000027", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "AD File Homework # 01 광고의 목적에 따른 분류" } ] } ] }, "01D7E778754077D000000027": { "np": "01D7E778754077D000000029", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 3, "ci": 627600491, "co": "01D7E778754077D000000018" } ] } , { "cp": "01D7E778754077D000000074", "ch": [ { "t": "https://blog.daum.net/thinpig99/326" } ] } , { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 4, "ci": 6843499, "co": "01D7E778754077D000000028" } , { "t": "" } ] } ] }, "01D7E778754077D000000029": { "np": "01D7E778754077D00000002A", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "" } ] } ] }, "01D7E778754077D00000002A": { "np": "01D7E778754077D00000002B", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "정치광고 사례/Ⅰ. 들어가기 1. 정치광고의 개념 및 종류 1) 정치광고의 개념 " } ] } ] }, "01D7E778754077D00000002B": { "np": "01D7E778754077D00000002D", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 3, "ci": 627600491, "co": "01D7E778754077D000000019" } ] } , { "cp": "01D7E778754077D000000073", "ch": [ { "t": "http://cfile218.uf.daum.net/attach/221AF03F538BD6D219526E" } ] } , { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 4, "ci": 6843499, "co": "01D7E778754077D00000002C" } , { "t": "" } ] } ] }, "01D7E778754077D00000002D": { "np": "01D7E778754077D00000002E", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "" } ] } ] }, "01D7E778754077D00000002E": { "np": "01D7E778754077D00000002F", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "정치광고 사례/‘정치 선전’ 혹은 ‘정치 광고’" } ] } ] }, "01D7E778754077D00000002F": { "np": "01D7E778754077D000000031", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 3, "ci": 627600491, "co": "01D7E778754077D00000001A" } ] } , { "cp": "01D7E778754077D000000073", "ch": [ { "t": "https://eiec.kdi.re.kr/publish/naraView.do?cidx=8950" } ] } , { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 4, "ci": 6843499, "co": "01D7E778754077D000000030" } , { "t": "" } ] } ] }, "01D7E778754077D000000031": { "np": "01D7E778754077D000000032", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "" } ] } ] }, "01D7E778754077D000000032": { "np": "01D7E778754077D000000033", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "정치광고 사례/정치 광고의 효과에 대한 메타분석 – 광고정보센터" } ] } ] }, "01D7E778754077D000000033": { "np": "01D7E778754077D000000035", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 3, "ci": 627600491, "co": "01D7E778754077D00000001B" } ] } , { "cp": "01D7E778754077D000000073", "ch": [ { "t": "https://www.adic.or.kr/lit/paper/download.xhr?objectType=LP&objectUkey=135364&fileName=135364.pdf" } ] } , { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 4, "ci": 6843499, "co": "01D7E778754077D000000034" } , { "t": "" } ] } ] }, "01D7E778754077D000000035": { "np": "01D7E778754077D000000036", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "" } ] } ] }, "01D7E778754077D000000036": { "np": "01D7E778754077D000000037", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "기업광고 사례/광고사례연구집 – 한국광고학회" } ] } ] }, "01D7E778754077D000000037": { "np": "01D7E778754077D000000039", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 3, "ci": 627600491, "co": "01D7E778754077D00000001C" } ] } , { "cp": "01D7E778754077D000000073", "ch": [ { "t": "http://www.koads.or.kr/new/board/download.asp?intNum=568" } ] } , { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 4, "ci": 6843499, "co": "01D7E778754077D000000038" } , { "t": "" } ] } ] }, "01D7E778754077D000000039": { "np": "01D7E778754077D00000003A", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "" } ] } ] }, "01D7E778754077D00000003A": { "np": "01D7E778754077D00000003B", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "t": "기업광고 사례/[비즈 트렌드] 기업은 왜 스포츠 마케팅을 할까? 기업의 스포츠 마케팅 사례 살펴보기" } ] } ] }, "01D7E778754077D00000003B": { "np": "01D7E778754077D00000003D", "id": -2147483648, "pp": "01D7E77875409EE000000085", "si": "01D7E77875409EE000000086", "bf": 0, "ru": [ { "cp": "01D7E778754077D00000006B", "ch": [ { "cc": 3, "ci": 627600491, "co": "01D7E778754077D00000001D" } ] } , { "cp": "01D7E778754077D000000073", "ch": [